Top Home PC Communicators stay in touch. They are in the top tier in using their home PCs for the widest range of communication – from email to instant messaging, domestic and international VoIP and video webcam calls, blogging, and tweeting. This segment is further defined by their age: 25 to 54, which includes milennials (born 1977-1993 or age 18-34), GenX (born 1965-1976, age 35-46), and most of the younger boomers (born 1955-1964, age 47-56).
Consumer Tech Index reveals some insights about this important Top Home PC Communicators segment.
Besides staying in touch with others, they can be found with their computers in copy shops, cybercafes, the post office (more communication!), restaurants, coffee shops, and schools. They actively use eBook readers such as the Amazon Kindle and Barnes & Noble Nook.
Although active on social networks like Twitter and Google+, many index nearly 300 for having stopped using a social network because of privacy concerns. They index high for a wide range of social networking activities, and also for online dating and online betting.
You’re more likely to find them shopping in a Sony retail store. They also stay in touch with their smartphones, indexing over 250.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54.
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