Top Home PC Funlovers are about entertainment. They are in the top tier in using their home PCs for entertainment activities such as watching DVDs, playing games, and downloading music. This segment is further defined by their age: 25 to 54, which includes milennials (born 1977-1993 or age 18-34), GenX (born 1965-1976, age 35-46), and most of the younger boomers (born 1955-1964, age 47-56).
This important market segment is similar to the Media Moderates segment reported by Mary Jo Foley at ZD Net as being one of Microsoft’s target segments. It’s not identical, since Microsoft’s segments are likely proprietary. Also, we did not create this particular segment to be exclusive. In other words, the Top Home PC Funlovers segment overlaps our other profiles such as Top Home PC Productives, Top Home PC Shoppers, and Top Home PC Communicators.
Consumer Tech Index reveals some insights about this important Top Home PC Funlovers segment.
Besides keeping themselves or family entertained with their PCs, they enjoy using their computers in cybercafes and sharing their videos (think YouTube) at a higher than average rate than others in their age group. They are also actively using cloud services, some indexing over 300.
You’re more likely to find them shopping in a Sony retail store. They also own a wide range of consumer electronics to support their interest in fun. including Apple iPads, smartphones, and certain game consoles.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54.
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