Top Home PC Socializers connect with others. They are in the top tier in using their home PCs for the widest range of social networking services – from friending and unfriending, adjusting their privacy settings, RSVP to events, clicking on advertisements, sharing photos and status updates, and playing games across networks from Facebook and Google+ to MySpace. This segment is further defined by their age: 25 to 54, which includes milennials (born 1977-1993 or age 18-34), GenX (born 1965-1976, age 35-46), and most of the younger boomers (born 1955-1964, age 47-56).
Consumer Tech Index reveals some insights about this important Top Home PC Socializers segment.
Besides staying conected online, they can be found with their computers in many public places, schools, restaurants, at their home, cybercafes, planes, trains, and cars. They index high for use of the Apple Mac Pro and Dell Studio.
Although active on social networks like Twitter and Google+, many index nearly 300 for having stopped using a social network because of privacy concerns. They index high for a wide range of social networking activities, and also for online dating and online betting.
They also stay in touch with their smartphones, indexing over 200, and use them to tweet and post updates.
All of the above defining characteristics are indexed 200 and higher, meaning they are twice the rate of others age 25-54.
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