Social Ad Clickers

Social Ad Clickers are sought by marketers for their interest and activity.

Those who click on ads in social networks are otherwise cautious and mindful: at more than twice the rate of average online Americans (index of 200 or more) in adjusting privacy settings, unfriending, and removing content they had shared. At the same time, they are highly active on social networks, from active game playing, responding to event RSVP requests, sharing and enjoying videos.

This group is highly influential, with a much higher than average share (index of more than 250) of Top Home PC Socializers, Top Home PC Communicators, Top Home PC Imagers, Top Home PC Funlovers, and Top Home PC Shoppers. Yes, they are not only browsing ads; they are also shopping online.

While Facebook is the major social network being used by the social ad clickers, certain other networks index substantially higher than average.

Their engagement with social network ads does not stop at home; these active users are well above average in using their computers in copy shops, cybercafés, restaurants and coffee shops. Perhaps Starbucks should look more carefully at encouraging more of the so-called laptop hobos.

They also use their smartphones for more than calling or texting; being more than double the population in social profile updates (think Twitter), buying using their smartphone, using it to watch television programs and making video calls, among other smartphone activities.

Although Millennials (age 18-34) are a large share, this group includes a higher than average share of Gen X (age 35-46) and Younger Baby Boomers (age 47-56). Also, both males and females are well-represented. So, this is an impactful group.

In the Social Ad Clickers Consumer Tech Index, more than 90 detailed characteristics index at higher than 200 (more than twice the national average) and over 350 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Social Ad Clickers Consumer Tech Index for the complete picture, use the following form, and we will contact you with more details and pricing information: