People Managing Personal Finance and Investments Online are sought by marketers for their monetary interest and activity.
In the Managing Personal Finance and Investments Consumer Tech Index, more than 150 detailed characteristics index at higher than 120 (more than 20% higher than the national average). This information gives savvy marketers the information to direct their resources.
Our research shows that online users that manage personal finances and investments online are different in more than the obvious. They are distinguished by their level of productivity and what they do to stay productive. Even their level of online shopping and searching is pronounced and unique. They even use PC printers differently than average online users.

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