People using computers in their home kitchens - Kitchen Computing - are either the beginning of a dream or a nightmare, depending on your perspective. Computing in the kitchen has been a dream of futurists for decades, and one that is coming true, although in a different way than often portrayed. Instead of refrigerator-attached or oven-embedded screens, consumers are using selected technology in the kitchen for communication, entertainment, music, and even work.
Those who use a computer at least sometimes in their kitchen represent 12% of all U.S. households, close to one out of eight. This analysis includes use of any computer in the kitchen, from mobiles to desktops.
The Kitchen Computing Consumer Tech Index reveals what is really happening now with computers in the kitchen, what’s being used, what it’s being used for, who is using it, and how many are using PCs in the kitchen.
This Consumer Tech Index includes these key differentiators that set kitchen computer users apart:
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Activities: other handhelds that kitchen computer uses, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing
Mobile phones: Smartphone use in addition to kitchen computing, what they do with their Smartphone, the Smartphone brand and operating system, and carrier
Planned purchases: The tech products they plan to by, especially to help with mobility and to store and share files and documents
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Consumer Tech Index
Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+
Household Demographics: The makeup of their household including ages of children and household size
Attitudes:How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
In the Kitchen Computing Consumer Tech Index, more than 50 detailed characteristics index at higher than 200 (more than twice the national average). This information gives savvy marketers the information to direct their resources.
To obtain your copy of the Kitchen Computing Consumer Tech Index, you can order now, or complete the following form for more information to be sent:
