Key Profiles for Plan to Buy Entertainment Products or Services
Consumers planning to buy certain hot entertainment-oriented consumer electronics products and services are a unique group, and defined by much more than their demographics. We surveyed a large representative number of households about their upcoming purchase plans, along with a full range of their current tech products, behaviors, and attitudes.
For the Plan to Buy Entertainment Products and Services Consumer Tech Index, we zeroed in on those who were planning to buy any of the following: Video on Demand/Pay per View, Portable MP3 player (such as the Apple iPod or iPod Touch), to connect to TV through a settop box (like Roku), a DVR/digital video recorder, a personal video player. No single one of these products dominated their plans.
Those with these purchase plans represent 18.4% of all U.S. households, nearly one out of five.
The Plan to Buy Entertainment Products and Services Consumer Tech Index reveals what is really happening now with consumers who have the mindset to purchase these fun-oriented products and services, what other technology products are being used, where they shop (online vs. retail), their mobile phone profile, who is using it, and even the unique things they print.
This Consumer Tech Index includes these key differentiators that set these planful buyers apart:
Consumer Tech Index
In the Plan to Buy Entertainment Products and Services Consumer Tech Index, more than 80 detailed characteristics index at 200 or higher (more than twice the national average). This information gives savvy marketers the information to direct their resources. 
To obtain your copy of the Plan to Buy Entertainment Products and Services Consumer Tech Index, you can order now, or complete the following form for more information to be sent:
