Renegade Distracted Drivers

A core group of drivers believe they deserve to be able to email or text while driving.

These unyielding adults strongly or very strongly believe in their entitlement, perhaps giving a new meaning to the land of the free and the home of the brave.

The Renegade Distracted Drivers Consumer Tech Index reveals who these self-justified consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particular mobile phone-using drivers apart:

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing

Mobile Phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Renegade Distracted Drivers Consumer Tech Index, more than 50 detailed characteristics index at higher than 200 (more than twice the national average). This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Renegade Distracted Drivers Consumer Tech Index, you can order now, or complete the following form for more information to be sent: