Consumer Tech Index lets you quickly understand who is using certain key tech products and services. No more guessing or misdirected resources.
Experienced marketers know that an index is a simple and powerful way towards understanding. Simply put, an index of 200 lets you know that one group of people is twice the average person in using the product or service, or in their key demographics or attitudes. Similarly, and index of 50 lets you know they are well below the average of 100. The index is a single number calculated from an array of quantities.
Consumer Tech Index
Even better, Consumer Tech Index is based on solid, fresh data. Instead of guesstimates, opinions, or fuzzy models, the source of information used to build Consumer Tech Index is directly from consumers themselves, with their complete permission.
A full range of powerful, relevant information about each profile is included, spanning their tech attitudes & behavior to demographics and shopping.
To learn more, review the contents of each CTI, the CTI methodology, or review the available and coming Consumer Tech Index profiles.
