Category Archives: Behaviors & Activities
Giving Remote Access to Their PC
Consumers have found many ways to use their information and software applications when they are not near their PC. There are also times when they want to share their PC with others. There are numerous applications and cloud services which support … Continue reading
Filed under Privacy, Remote Connection
Music Downloaders
Nearly one in four households regularly download music. At 23% of online households, this activity is neither widespread, nor only on the fringe. The Music Downloaders Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their computers, phones, and … Continue reading
Filed under Consuming Content, Entertainment, Music Downloading
Smartphone Music Listeners
People listening to music on their smartphones are still relatively few, yet are quickly growing in numbers. Smartphone music listeners now represent 14% of online households. Certainly the rise of Apple iPhone adoption has been a major factor, although isn’t the only one. The types of … Continue reading
Filed under Consuming Content, Entertainment, iPhones, Music Listening, Smartphones
Streaming Music Listeners
Music lovers have increasingly embraced streaming music, such that now they represent 28% of online households. Growth really took off with higher-speed Internet connections. Now, established music streaming services such as Pandora, last.fm, Spotify and many others are vying for listener’s ears. The Streaming Music … Continue reading
Filed under Consuming Content, Entertainment, Music Listening
Renegade Distracted Drivers
A core group of drivers believe they deserve to be able to email or text while driving. These unyielding adults strongly or very strongly believe in their entitlement, perhaps giving a new meaning to the land of the free and … Continue reading
Filed under eMail, Entitlement, Feature Phones, Instant Messaging/Chat, Smartphones, Twitter
Bored Social Network Quitters
Social networking is not very different than other forms of entertainment. When people feel the party’s over, they leave. A key challenge for social networks – keeping a sense of vibrancy, freshness, and interest. Whether due to the social networker’s … Continue reading
Filed under Boredom, Facebook, Google+, Social Networking
Privacy Conscious Social Network Quitters
Social networking is entering a new phase. Following rapid growth, privacy is now a growing concern for social networkers and non-networkers alike. There have been many widely publicized breaches and gaffes, and this has been translated into action by some … Continue reading
Filed under Facebook, Google+, Social Networking
Plan to Buy Entertainment Products and Services
Consumers planning to buy certain hot entertainment-oriented consumer electronics products and services are a unique group, and defined by much more than their demographics. We surveyed a large representative number of households about their upcoming purchase plans, along with a full range … Continue reading
Filed under Amazon, Best Buy, Entertainment, Marketing, Settop Boxes, Shopping
Mostly Printing Coupons
Those consumers Mostly Printing Coupons are highly sought by marketers for their strong interest and buying activity. Those who use their home PC printer to print coupons - as the main type of document for their PC printer - represent 15.1% of all U.S. … Continue reading
Occasional Coupon Printers
Occasional Coupon Printers are sought by marketers for their buying interest and activity. Those consumers who use their home PC printer to print coupons – even occasionally – represent 41.4% of all U.S. households, a substantial number. This group includes a higher-than-average share … Continue reading
