Category Archives: Devices
Smartphone Music Listeners
People listening to music on their smartphones are still relatively few, yet are quickly growing in numbers. Smartphone music listeners now represent 14% of online households. Certainly the rise of Apple iPhone adoption has been a major factor, although isn’t the only one. The types of … Continue reading
Filed under Consuming Content, Entertainment, iPhones, Music Listening, Smartphones
Renegade Distracted Drivers
A core group of drivers believe they deserve to be able to email or text while driving. These unyielding adults strongly or very strongly believe in their entitlement, perhaps giving a new meaning to the land of the free and … Continue reading
Filed under eMail, Entitlement, Feature Phones, Instant Messaging/Chat, Smartphones, Twitter
Plan to Buy Entertainment Products and Services
Consumers planning to buy certain hot entertainment-oriented consumer electronics products and services are a unique group, and defined by much more than their demographics. We surveyed a large representative number of households about their upcoming purchase plans, along with a full range … Continue reading
Filed under Amazon, Best Buy, Entertainment, Marketing, Settop Boxes, Shopping
Mostly Printing Coupons
Those consumers Mostly Printing Coupons are highly sought by marketers for their strong interest and buying activity. Those who use their home PC printer to print coupons - as the main type of document for their PC printer - represent 15.1% of all U.S. … Continue reading
Occasional Coupon Printers
Occasional Coupon Printers are sought by marketers for their buying interest and activity. Those consumers who use their home PC printer to print coupons – even occasionally – represent 41.4% of all U.S. households, a substantial number. This group includes a higher-than-average share … Continue reading
Top Home PC Imagers
Top Home PC Imagers know that a picture is worth a thousand words. They create graphics, take pictures and videos, and these these in their own websites or blogs, photo-sharing services such as Flickr, and in presentations They are in … Continue reading
Filed under Cameras, Creating Private Content, Creating Shared Content, Images
Top Home PC Communicators
Top Home PC Communicators stay in touch. They are in the top tier in using their home PCs for the widest range of communication – from email to instant messaging, domestic and international VoIP and video webcam calls, blogging, and tweeting. This segment is … Continue reading
Apple iPhone Users
Apple iPhone users are a sought-after group. Most are big spenders and like to show it. This Consumer Tech Index reveals some surprises about the people you see sporting the latest and greatest from Apple. It may not be surprising they are … Continue reading
Filed under iPhones, Smartphones
Consumer Tech Index-Profiles Available and Coming
Here are some examples of the profiles available and forthcoming from Consumer Tech Index: Gadgets and tech products used – what they use Apple footprint Apple iPhone Users Mobile PCs HP footprint Smartphone operating systems eReaders Mobile phone transitions The … Continue reading
