Category Archives: Marketing
Plan to Buy Entertainment Products and Services
Consumers planning to buy certain hot entertainment-oriented consumer electronics products and services are a unique group, and defined by much more than their demographics. We surveyed a large representative number of households about their upcoming purchase plans, along with a full range … Continue reading
Filed under Amazon, Best Buy, Entertainment, Marketing, Settop Boxes, Shopping
Kitchen Computing
People using computers in their home kitchens - Kitchen Computing - are either the beginning of a dream or a nightmare, depending on your perspective. Computing in the kitchen has been a dream of futurists for decades, and one that is coming … Continue reading
Mostly Printing Coupons
Those consumers Mostly Printing Coupons are highly sought by marketers for their strong interest and buying activity. Those who use their home PC printer to print coupons - as the main type of document for their PC printer - represent 15.1% of all U.S. … Continue reading
Occasional Coupon Printers
Occasional Coupon Printers are sought by marketers for their buying interest and activity. Those consumers who use their home PC printer to print coupons – even occasionally – represent 41.4% of all U.S. households, a substantial number. This group includes a higher-than-average share … Continue reading
Social Ad Clickers
Social Ad Clickers are sought by marketers for their interest and activity. Those who click on ads in social networks are otherwise cautious and mindful: at more than twice the rate of average online Americans (index of 200 or more) … Continue reading
Filed under Marketing, Shopping, Social Networking
Consumer Tech Index-Profiles Available and Coming
Here are some examples of the profiles available and forthcoming from Consumer Tech Index: Gadgets and tech products used – what they use Apple footprint Apple iPhone Users Mobile PCs HP footprint Smartphone operating systems eReaders Mobile phone transitions The … Continue reading
