The Giving Remote Access to Their PC Consumer Tech Index reveals who these interconnected consumers are, what else they are doing with their computers, phones, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particularly well-connected apart:

Attitudes: How they feel about privacy, having newer vs. older tech products, plans to change carriers, and about tech complexity

Activities: They do some unique activities, they are also above average in having many ways to use their PCs for fun, imaging, and communications.

Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

PC: Where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Household Demographics: The makeup of their household including ages of children and household size

Consumer Tech Index

In the Giving Remote Access to Their PC Consumer Tech Index, 20 detailed characteristics index at higher than 200 (more than twice the national average), and 250 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Giving Remote Access to Their PC Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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The Remote PC Connectors Consumer Tech Index reveals who these interconnected consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particularly well-connected apart:

Attitudes: How they feel about privacy, having newer vs. older tech products, plans to change carriers, and about tech complexity

Activities: They do some unique activities, they are also above average in having many ways to use their PCs for fun, imaging, and communications.

Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

PC: Where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Household Demographics: The makeup of their household including ages of children and household size

Consumer Tech Index

In the Remote PC Connectors Consumer Tech Index, 20 detailed characteristics index at higher than 200 (more than twice the national average), and 250 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Remote PC Connectors Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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The Music Downloaders Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their computers, phones, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:

Activities: Music is not their only unique use for thier online PC, they are also above average in having many ways to use their PCs for fun, imaging, and communications. They also put energy and resource into managing the music they download, storing some online and sharing music playlists.

Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Music Downloaders Consumer Tech Index, over 100 detailed characteristics index at higher than 200 (more than twice the national average), and oveer 350 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Music Downloaders Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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Certainly the rise of Apple iPhone adoption has been a major factor, although isn’t the only one. The types of consumers who listen to music on their smartphones are unique.

The Smartphone Music Listeners Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:

Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier.

Activities: Music is not their only unique use for their Smartphone, they are also above average in having many ways to use their PCs for fun, imaging, and communications.

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Smartphone Music Listeners Consumer Tech Index, 177 detailed characteristics index at 200 or higher (more than twice the national average), and over 400 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Smartphone Music Listeners Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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The Streaming Music Listeners Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:

Activities: Music is not their only unique use for thier online PC, they are also above average in having many ways to use their PCs for fun, imaging, and communications.

Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Streaming Music Listeners Consumer Tech Index, 20 detailed characteristics index at higher than 200 (more than twice the national average), and 250 index at 150 or higher. This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Streaming Music Listeners Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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These unyielding adults strongly or very strongly believe in their entitlement, perhaps giving a new meaning to the land of the free and the home of the brave.

The Renegade Distracted Drivers Consumer Tech Index reveals who these self-justified consumers are, what else they are doing with their phones, computers, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.

This Consumer Tech Index includes these key differentiators that set these particular mobile phone-using drivers apart:

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing

Mobile Phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Renegade Distracted Drivers Consumer Tech Index, more than 50 detailed characteristics index at higher than 200 (more than twice the national average). This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Renegade Distracted Drivers Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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A key challenge for social networks – keeping a sense of vibrancy, freshness, and interest.

Whether due to the social networker’s choice of friends or the social network itself, a large number of people have been quitting out of boredom.

The Bored Social Network Quitters Consumer Tech Index reveals who these bored consumers are, what else they are doing with their computers and phones and other tech products, what’s being used, what it’s being used for, who is using it, and how many quitters there are.

This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing

Mobile Phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Planned Purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Consumer Tech Index

In the Bored Social Network Quitters Consumer Tech Index, more than 50 detailed characteristics index at higher than 200 (more than twice the national average). This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Bored Social Network Quitters Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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There have been many widely publicized breaches and gaffes, and this has been translated into action by some of the socially connected. Their action? To withdraw – disconnecting from at least one social network.

Although some of the tech and marketing press breathlessly focus on up-and-to-the-right growth and avoid or downplay issues that seem negative, the reality is consumers are wary, fickle, and fully at choice. Smart marketers know that any issues changing consumer behavior are not inherently negative or positive; instead they are important to fully understand.

The Privacy Conscious Social Network Quitters Consumer Tech Index reveals who these concerned consumers are, what else they are doing with their computers and phones and other tech products, what’s being used, what it’s being used for, who is using it, and how many quitters there are.

This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:

PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing

Mobile phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier

Planned purchases: The tech products they plan to buy

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart

Printing: The number of printers they use, how and what they print, and when they use special paper

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+

Household Demographics: The makeup of their household including ages of children and household size

Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity

Note: the information within this Consumer Tech Index is gathered directly from consumers themselves with their full permission, as with all Consumer Tech Index.

Consumer Tech Index

In the Privacy Conscious Social Network Quitters Consumer Tech Index, more than 50 detailed characteristics index at higher than 200 (more than twice the national average). This information gives savvy marketers the information to direct their resources.

To obtain your copy of the Privacy Conscious Social Network Quitters Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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Key Profiles for Plan to Buy Entertainment Products or Services

Consumers planning to buy certain hot entertainment-oriented consumer electronics products and services are a unique group, and defined by much more than their demographics. We surveyed a large representative number of households about their upcoming purchase plans, along with a full range of their current tech products, behaviors, and attitudes.

For the Plan to Buy Entertainment Products and Services Consumer Tech Index, we zeroed in on those who were planning to buy any of the following: Video on Demand/Pay per View, Portable MP3 player (such as the Apple iPod or iPod Touch), to connect to TV through a settop box (like Roku), a DVR/digital video recorder, a personal video player. No single one of these products dominated their plans.

Those with these purchase plans represent 18.4% of all U.S. households, nearly one out of five.

The Plan to Buy Entertainment Products and Services Consumer Tech Index reveals what is really happening now with consumers who have the mindset to purchase these fun-oriented products and services, what other technology products are being used, where they shop (online vs. retail), their mobile phone profile, who is using it, and even the unique things they print.

This Consumer Tech Index includes these key differentiators that set these planful buyers apart:

Consumer Tech Index

In the Plan to Buy Entertainment Products and Services Consumer Tech Index, more than 80 detailed characteristics index at 200 or higher (more than twice the national average). This information gives savvy marketers the information to direct their resources. To obtain your copy of the Plan to Buy Entertainment Products and Services Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

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Those who use an eReader such as the Amazon Kindle, Barnes & Noble Nook represent 11.4% of all U.S. households, close to one out of nine. As new versions are hitting the market, it’s likely that as many will go into existing households as will go into the hands of first-time users; the difference between an expanding market or a replacement market. Furthermore, consumers are choosing between eReaders and tablets, smartphones, and other devices, and this Consumer Tech Index reveals what consumers are doing.

The eReaders Consumer Tech Index reveals what is really happening now with consumers who have adopted eReaders, what’s other technology products are being used, what the eReader is being used for, where they shop (online vs. retail), their mobile phone profile, who is using it, and even the unique things they print.

This Consumer Tech Index includes these key differentiators that set eReaders users apart:

Activities: what they use their eReader for as well as the breadth of those activities, how they uniquely use PCs online, MP3 players, and PDAs. eBooks can be read on many devices, and this identifies the other devices users use.

Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to game consoles. This is important to know, because people can (and do) read books and magazines on other devices: from tablet PCs such as the iPad to smartphones.

Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart, Amazon to Barnes & Noble (Retail, Online, or both)

Mobile phones: Smartphone activities, the breadth of those activities, the Smartphone brand and operating system, and carrier

Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in

Printing: The number of printers they use, how and what they print, and when they use special paper

PC: where computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system

Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones

Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+

Attitudes:How they feel about having newer vs. older tech products, security, plans to change carriers, and about tech complexity

Household Demographics: The makeup of their household including ages of children and household size

Planned purchases: The tech products they plan to by, especially to help with mobility and to store and share files and documents

Consumer Tech Index

In the eReaders Consumer Tech Index, more than 75 detailed characteristics index at 200 or higher (more than twice the national average). This information gives savvy marketers the information to direct their resources.

To obtain your copy of the eReaders Consumer Tech Index, you can order now, or complete the following form for more information to be sent:

Other related offerings include the eReaders Profile Report, which is perfect for business planners, researchers, and marketers. This is available for pre-order. Also, for analysts and researchers, the survey results are available with Interactive Access, to give full hands-on ability to drill down as you like, and easily create tables and graphs.

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