Profiles

The Consumer Tech Index profiles are grouped by where the profile focuses:

  • Behavior – what people use
    • Gadgets and tech products used
  • Behavioral Activities – what people do with technology
    • Their activities online with PCs, Smartphones, Basic feature phones, other handhelds, and printers
  • Demographic, behavioral, and attitudinal segments – why they are by how they are defined
    • Who people are by widely accepted characteristics

Here are some examples of Consumer Tech Index profiles available, forthcoming, or that can be created especially for you:

Gadgets, tech products and services used – what they actively use today

  • Apple footprint
  • Mobile PCs
  • HP footprint
    • HP Home PC footprint, HP Home Desktop footprint
  • eReaders
  • Dial-up connection to the Internet
  • The top 1% (technologically)
  • Mobile phones
    • Newest smartphone users, Apple iPhone Users, Blackberry Users, Windows Smartphone Users, Android Smartphone Users, Smartphone Operating Systems (iOS, Android, Windows, RIM), Mobile phone transitions, Smartphone web browsers, Verizon basic phone subscribers, Samsung smartphone users
  • Handheld purchasers
  • Home printers
    • HP Home printer footprint
  • PC buyers (recent and overdue)
    • Home Windows XP Users, Obsolete PC
  • Printers
    • Inkjet printers, Laser printers
  • Tablet PC Users
  • Printer types and volumes
  • Cloud storage and sharing
  • Shared & public PCs
  • Wireless home network (WiFi)
    • Use wireless home network, Plan wireless home network
  • Apple Mac loyal
  • Mobile phones among corporate users
  • Refilled cartridges
  • Technology density
    • Multi-PC users, Multi-handheld jugglers, Multi-platform jugglers
  • Corporate computers
  • Games by device
    • Smartphone gamers, Playing games online
  • Tech-related services
    • Use extended warranty, Plan extended warranty
  • Corporate mobile devices
  • Wireless carriers (Smart, basic, combined)

Behavioral Activities – what people do with technology

  • Watching movies across devices
  • Streaming music
  • The busiest PC users, Busiest social networkers
  • Managing finance and investments online
    • Search for financial information, Manage personal finance and investments online, Online financial seniors
  • Social networking
  • Social ad clickers
  • Coupons and shopping
    • Printing coupons, Using their smartphones for coupons, Occasional coupon printers, Mostly printing coupons
  • PC buyers (recent and overdue)
  • Videographers
    • Smartphone videographers, VLOG – video blogging
  • Home PC activity segments
  • Laptop hobos, Busy mobile users, Starbucks visitors
  • Music listeners
    • Smartphone music listeners, MP3/iPod music listeners, Streaming music listeners
  • Cloud storage and sharing
    • Top Home PC Cloudusers
  • Distracted drivers
  • Tech shopping
    • Buy PCs online directly from manufacturer, Buy only online, Buy only retail, Best Buy Only Retail, Best Buy Only Online
  • Printing behavior
    • Plan to print at retail printing outlet, Print at retail printing outlet, Print greeting cards, Home newsletter printers
  • Search and information-intensive
    • Smartphone sports nuts, newshounds, movie buffs
  • PC jugglers
  • PC disposal, recycling
  • The communicator’s spectrum: chats/texting, email, video
  • Games by device
  • Unconcerned about online identify theft
  • Content creators

Demographic, behavioral, and attitudinal segments

  • PC adoption stage and Mobile Phone adoption stage
    • Early Adopters, Early Majority, Late Majority, Laggards
  • The top 1% (technologically)
  • Newest smartphone users
  • The busiest PC users
  • Tech households
    • PC households with kids 6-11, Tech households with kids 5 and under, Tech households with teens
  • Industry segments
  • Social networking segments
    • Social moms, Ultra-social moms
  • The PC-experienced
  • Recent PC buyers
  • Overwhelmed by Internet information
  • Location
    • Laptop hobos, Kitchen computing
  • Distracted drivers
  • Employment status
  • Prefer newest tech products
  • Shared & public PCs
  • Home PC brand loyalty
  • Age & Gender
    • Millennials, Seniors, Baby Boomers, Age 18-34, Age 18-24, Age 55+, Age 25-34, Age 45-54
  • PC disposal, recycling
  • The communicator’s spectrum: chats/texting, email, video
  • Okay to copy home software
  • Content creators
These are some selected examples of profiles available and forthcoming in Consumer Tech Index. If these will help your marketing, or you have special requests, please contact us: