Tag Archives: Advertising

eReaders

People using eReaders are a unique group, and defined by much more than their demographics. Those who use an eReader such as the Amazon Kindle, Barnes & Noble Nook represent 11.4% of all U.S. households, close to one out of nine. As new versions are hitting … Continue reading

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Filed under eReaders, Marketing

Kitchen Computing

People using computers in their home kitchens - Kitchen Computing - are either the beginning of a dream or a nightmare, depending on your perspective. Computing in the kitchen has been a dream of futurists for decades, and one that is coming … Continue reading

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Filed under Kitchen, Locations, Marketing

Mostly Printing Coupons

Those consumers Mostly Printing Coupons are highly sought by marketers for their strong interest and buying activity. Those who use their home PC printer to print coupons - as the main type of document for their PC printer - represent 15.1% of all U.S. … Continue reading

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Filed under Marketing, Printers, Shopping

Occasional Coupon Printers

Occasional Coupon Printers are sought by marketers for their buying interest and activity. Those consumers who use their home PC printer to print coupons – even occasionally – represent 41.4% of all U.S. households, a substantial number. This group includes a higher-than-average share … Continue reading

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Filed under Marketing, Printers, Shopping