Tag Archives: Amazon

November 7, 2011

eReaders

People using eReaders are a unique group, and defined by much more than their demographics. Those who use an eReader such as the Amazon Kindle, Barnes & Noble Nook represent 11.4% of all U.S. households, close to one out of nine. As new versions are hitting … Continue reading →

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October 14, 2011

Tablet PC Users

Tablets PCs are hot, hot, hot, and consumers are taking sides. Some choose Apple iPads while others choose an Android tablet. Our research is revealing that the earliest adopters for Tablet PCs are not the typical early tech adopters. Although these … Continue reading →

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